Pay-television broadcaster Fox Deportes has signed a two-year deal with American football league the NFL under which the Super Bowl will be televised by a US Spanish-language channel for the first time.
The deal commenced yesterday on Thanksgiving Day in the US with extensive coverage of the Green Bay Packers’ 40-10 defeat against the Detroit Lions.
Under the agreement, Fox Deportes will broadcast a series of NFL games through the 2014 season.
The lineup this season includes the Fox network’s Thanksgiving and postseason games, closing with Super Bowl XLVIII.
The deal will expand for the 2014 season to include Fox’s national preseason games, followed by its Thanksgiving and postseason games. All NFL games on Fox continue to be available in Spanish via the Secondary Audio Program (SAP) service.
Additionally, Fox Deportes will add Impacto NFL, a weekly 30-minute NFL show, produce one-of-a-kind live pregame shows, and air special NFL segments on its leading news program, Central Fox.
Jeff Krolik, president of Fox Sports Regional Networks, said: “Being the first US Spanish-language network to broadcast the Super Bowl is a testament to our continuous efforts to strengthen our programming, and further solidify Fox Deportes as the leader in the Latino sports space.”