Brazilian pay-television broadcaster Fox Sports Brasil has announced that it will provide live coverage of all 64 games of the 2014 Fifa World Cup and will launch a second channel next year.
The Maquina do Esporte website said that the move is part of a rights-sharing agreement Fox Sports reached with Brazilian media group Globo last year.
Under the agreement, Fox Sports gave Globo’s pay-television channel SporTV exclusive rights for certain games from the Copa Libertadores, South American club football’s leading competition, and non-exclusive rights for other games from the same competition. The agreement took effect from the 2013 edition.
The World Cup games will be available on the main Fox Sports channel or the new Fox Sports 2 channel, which is expected to launch in January.
Carlos Martinez, president of Fox International Channels Latin America, said that the chance to broadcast Brazil’s home World Cup would represent a strong opportunity to enhance Fox Sports Brasil’s popularity following the service’s launch last year.
“In a short time we are already the second leading sports cable-television channel in the country,” Martinez said.