Fox Sports engages Sportradar on data drive

Sports and betting-related services company Sportradar has teamed up with Fox Sports to provide viewers with data-driven coverage of sporting events.

The agreement will see Sportradar develop new research tools, data products and machine-learning technology to allow Fox Sports broadcasters to add real-time and historic data to their in-game and digital content.

Fox Sports becomes one of the first broadcasters to access new functionality, robust historic data sets and expanded sports league content through Sportradar’s ‘Radar360’ research platform.

Sportradar said its partnership with Fox Sports “expands upon the expectations” of today’s sports fans.

Brad Zager, executive vice-president of production and operations for Fox Sports, said: “Sportradar is in a position to provide information to our networks with cutting-edge technology that is easily accessible by the staff in our production trucks and studios. This will allow our production teams and announcers to stay at the forefront of storytelling using new data and analytics.”

Steve Byrd, head of global strategic partnerships at Sportradar, added: “Sportradar is obsessed with the fan experience, and driven by the opportunity to be a good partner to today’s sports storytellers. Media partners use our turnkey services to tell unique, data-driven stories. With these expanded capabilities, it will be even easier to comprehend trends and produce amazing content for pre-, in-, and post-game consumption.”

Fox Sports is the umbrella entity representing 21st Century Fox’s wide array of multi-platform US-based sports assets.