HomeNewsPower BoatingEngland

Fox Sports International teams up with Powerboat P1

Marine motorsport promoter Powerboat P1 has signed a broadcast deal with the Fox Sports International division of media company 21st Century Fox.

The deal relates to coverage of the existing P1 SuperStock and P1 AquaX championships in the UK and USA , along with Powerboat P1’s new race series in Singapore. Powerboat P1 said the agreement will extend the reach of the series to more than 100 countries worldwide. Terms of the deal were not disclosed.

“Media and broadcast relationships play a central role in building our international presence and in delivering exposure for host venues as well as commercial partners,” Powerboat P1 chief executive James Durbin said.

“This latest deal with Fox Sports International enhances our already extensive television distribution and shows that the interest and commercial value of powerboat racing is increasing significantly.”

Powerboat P1 had signed a rights deal with US regional pay-television broadcaster Fox Sports Florida for coverage of its SuperStock USA powerboat racing championship and AquaX jet ski series in 2014. This relationship will continue in 2015.

Most recent

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.

Pan-African pay-television broadcaster StarTimes paid a cut-price sum to acquire rights to a host of Uefa national-team events following the demise of rival broadcaster Kwesé TV’s pay-television arm, SportBusiness Media understands.

Streaming service DAZN’s two-season Bundesliga sublicensing deal with US media group Discovery has strengthened its position in Germany and Austria ahead of the league’s upcoming domestic tender.

Fox Sports Asia’s desire to reduce its spend on rights to The Open in Asia-Pacific opened the door for OTT platform GolfTV to grab non-exclusive rights alongside the pay-television broadcaster.