Marine motorsport promoter Powerboat P1 has signed a broadcast deal with the Fox Sports International division of media company 21st Century Fox.
The deal relates to coverage of the existing P1 SuperStock and P1 AquaX championships in the UK and USA , along with Powerboat P1’s new race series in Singapore. Powerboat P1 said the agreement will extend the reach of the series to more than 100 countries worldwide. Terms of the deal were not disclosed.
“Media and broadcast relationships play a central role in building our international presence and in delivering exposure for host venues as well as commercial partners,” Powerboat P1 chief executive James Durbin said.
“This latest deal with Fox Sports International enhances our already extensive television distribution and shows that the interest and commercial value of powerboat racing is increasing significantly.”
Powerboat P1 had signed a rights deal with US regional pay-television broadcaster Fox Sports Florida for coverage of its SuperStock USA powerboat racing championship and AquaX jet ski series in 2014. This relationship will continue in 2015.