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Fox Sports virtually sold out of Super Bowl LVII ads

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Fox Sports has disclosed it has already sold 95 per cent of its advertising inventory for Super Bowl LVII, with around five 30-second slots left to sell.

According to multiple reports, Fox has sold several ads at more than $7m (€7m), which would represent a record price for a 30-second spot in the National Football League showpiece game. NBC Sports earlier this year sold some last-minute inventory for Super Bowl LVI in February at a $7m rate for 30 seconds, but Fox Sports is now pushing for a slightly elevated pace with regard to both overall Super Bowl ad sales and pricing.

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