French Open tennis set for OTT offering in Brazil

The French Tennis Federation (FFT) has agreed a partnership with telco Vivo to provide an OTT service in Brazil for the French Open grand slam tournament, according to local media.

Pay-television broadcaster BandSports holds exclusive linear broadcast rights to the French Open in Brazil, but Maquina do Esporte said a website and app have been launched to exploit OTT rights via Vivo.

The two platforms will offer exclusive content, interviews and archive footage, as well as all matches from the 2019 French Open, which takes place at Roland Garros from May 26 to June 9.

Brazilian tennis fans will be charged R$29.99 (€6.80/$7.60) for access to the full tournament, or R$10.99 for daily access.  The agreement between the FFT and Vivo, a subsidiary of Spanish telco Telefónica, was brokered by the Effect Sport agency.

Most recent

Match-choice restrictions placed by Spain’s LaLiga on the free-to-air package in its UK and Ireland rights tenders for the 2019-22 cycle may limit interest from broadcasters, according to industry experts spoken to by SportBusiness Media.

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.