Full Play scores 2018 World Cup rights in Bolivia

The Full Play agency has acquired media rights in Bolivia for the 2018 Fifa World Cup national team tournament in a sublicensing deal with the Bolivian Football Federation (FBF).

The Facetas Deportivas news website said that the agreement with Uruguay-based Full Play is worth $6m (€4.3m).

The report added that the deal is worth double the value of the agreement the governing body secured for this summer’s World Cup in Brazil.

Bolivia failed to qualify for the 2014 World Cup. The 2018 World Cup will take place in Russia.