The Deutsche Tennis Bund, the governing body of tennis in Germany, has taken control of marketing the German media rights for the Davis Cup, Fed Cup and Hopman Cup national team tennis tournaments.
The governing body will be responsible for selling the broadcast and online rights in Germany for the international competitions after agreeing a deal with the International Tennis Federation, tennis’ global governing body, which operates the events.
The deal covers all games in the Davis Cup – the men’s national team tournament – and the Fed Cup, which is a women’s competition. The Hopman Cup features mixed teams.
“Currently there is no regular broadcaster [in Germany] for the Davis Cup and Fed Cup,” national governing body vice-president Stephan Felsing said. “We want to bring tennis back to German television and online in every household.”
Discussions about creating a new dedicated website for online coverage of the tournaments are taking place.