German handball body links up with agency for new show

The DHB, handball’s governing body in Germany, will launch a new television programme in August after linking up with the studio360grad agency.

The agency will produce and distribute the weekly magazine show.

Focusing on the third tier of handball in Germany, the programme will be available via television and online platforms. The DHB said that it would promote the programme through social media.

"It is groundbreaking in that we have created with the new magazine a contemporary platform for the 3rd league – also and especially thanks to the support of the clubs ," says Bernhard Bauer, president of the German Handball Federation. "Without a strong and committed partner agency on our side as a new type of production would, however, not been possible."