Globe signs up as partner for Twitter’s NBA streaming coverage

Twitter has signed up Globe Telecom of the Philippines as an advertising partner for the social media platform’s live-streaming coverage of the NBA basketball league.

The deal covers the NBA's two live exclusive programmes streamed on Twitter – ‘The Starters’ and ‘The Warmups’ – and custom highlights on Twitter in the Philippines.

Globe is Twitter's first official live-streaming advertising partner in Asia.

The shows, produced by Time Warner's Turner Sports, will be available on Twitter throughout the basketball league's season, from late October through to June.