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Globo awarded long-term Olympic rights in Brazil

Brazilian media company Globo has been awarded rights for the Olympic Games by the International Olympic Committee through to 2032.

The rights cover all platforms, including free-to-air television on a non-exclusive basis, pay-television, internet and mobile on an exclusive basis.

The agreement will cover the 2018 winter Games in PyeongChang, South Korea, the 2020 summer Olympics in Tokyo, Japan, and the 2022 winter Games in Beijing, China. The hosting rights are yet to be awarded for the summer Olympics in 2024, 2028 and 2032, and the winter Games in 2026 and 2030.

Globo will also show coverage of the 2016 summer Olympics in Rio de Janeiro, Brazil, after winning exclusive pay-television and new media rights and non-exclusive free-to-air rights for the 2014 and 2016 Games in conjunction with Bandeirantes. Commercial broadcaster Rede Record also has non-exclusive free-to-air rights for the same two editions of the Games.

Gerardo Werthein, the delegate IOC member for broadcast rights in the Americas, said the deal includes a commitment from Globo to collaborate with the governing body on the new Olympic Channel, which is expected to launch next year.

IOC president Thomas Bach said: “In addition to broadcasting the Olympic Games until 2032, Globo has committed significant year-round promotional support for sport and the Olympic values, which will contribute to ensuring another positive long-term legacy from the Olympic Games next year.”