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Globo boosts Rio 2016 coverage with Snapchat deal

Brazilian media company Globo has partnered with social media platform Snapchat to enhance its coverage of the forthcoming summer Olympic Games in Rio de Janeiro.

The agreement represents the first time that Globo will offer sports content via social media. Clips will be presented via Snapchat from free-to-air channel Globo and pay-television broadcaster SporTV’s coverage of the Games.

Live Stories will also be produced from Rio 2016 encompassing photo and video snaps submitted by Snapchat users at the events, as well as small excerpts from Globo’s broadcasts.

In December, Globo was awarded rights for the Olympic Games by the International Olympic Committee through to 2032. The rights cover all platforms, including free-to-air television on a non-exclusive basis, and pay-television, internet and mobile on an exclusive basis.

The agreement covers the 2018 winter Games in PyeongChang, South Korea, the 2020 summer Olympics in Tokyo, Japan, and the 2022 winter Games in Beijing, China. The hosting rights are yet to be awarded for the summer Olympics in 2024, 2028 and 2032, and the winter Games in 2026 and 2030.

Globo will show coverage of Rio 2016 after winning exclusive pay-television and new media rights and non-exclusive free-to-air rights for the 2014 and 2016 Games in conjunction with Bandeirantes. Commercial broadcaster Rede Record also has non-exclusive free-to-air rights for the same two editions of the Games.