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Globo lands digital rights as CBF considers TV options

Media group Globo has acquired digital media rights to Brazilian national team games, with the Brazilian Football Confederation (CBF) considering its next move after failing to assign television rights.

Earlier this month, the CBF said it was targeting a minimum of $148m (€125.3m) through its new rights sales process for national team games.

The CBF engaged the Synergy Football agency in an advisory role to aid the process. The CBF is marketing the rights in Brazil for the period covering November 2017 through to the 2022 Fifa World Cup in Qatar.

The rights have been split into two packages and include 37 games in total. These are nine qualifying games for the 2022 World Cup, plus 28 friendly matches played by the Brazilian national team.

Globo has secured the contract for Package B, which comprises non-exclusive rights across digital media platforms. The CBF had set a minimum price guideline of $500,000 per match for Package B and said Globo’s offer significantly exceeded this benchmark.

Package A grants the rights to broadcast all games across any television or digital media platform, with a minimum price guideline of $3.5m per game. The CBF said it had received offers from multiple companies for this package, but has not awarded the contract.

In a statement, the governing body added: “CBF will now evaluate the various options for commercialisation of the integral content of Package A, and may even create a new competition process soon.”

The sales process ends a period in which the CBF has taken an in-house approach to marketing its rights. The deadline for submission of bids under the new tender process had been set at September 19.