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Globo secures long-term Brazil coverage

Brazilian media group Globo has struck an exclusive long-term rights deal for Brazil national team football matches.

The agreement, which will run from 2017 through to 2022, includes friendly matches and qualifiers for the 2022 Fifa World Cup.

The deal covers free-to-air and pay-television platforms. According to the Maquina do Esporte news website, Globo will sublicense on pay-television rights to SporTV, Globosat’s pay-television broadcaster.

The contract was confirmed after the Folhapress news agency reported last week that Globo had agreed a short-term deal with the Brazilian Football Confederation (CBF) covering Brazil’s upcoming friendly matches against Japan on November 10 and England on November 14.

In October, the CBF held a rights auction for the period through to 2022.

The value of the rights acquired by Globo was not disclosed, but the CBF was looking for a minimum of $3.5m (€3m) per game.

In the same sales process, Globo acquired non-exclusive digital rights to Brazil national team games over the same period.