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Globo sells out ads for 2013 F1 season

Brazilian media group Globo has sold out its sponsorship inventory for its coverage of the 2013 Formula One motor-racing championship.

According to the Meioemensagem news website, Globo renewed deals with payments company Mastercard, energy company Petrobras, car manufacturer Renault, the Santander bank, Nova Schin beer and telecommunications company TIM.

All of the companies also sponsored Globo’s Formula One coverage in the 2011 and 2012 seasons.

The report added that Globo is expected to put its sponsorship packages for its coverage of the 2013 Fifa Confederations Cup and 2014 Fifa World Cup on the market in December. Both football tournaments will take place in Brazil.