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Globo’s SporTV secures Serie A rights package in Brazil

Brazilian media group Globo has acquired a small package of rights to the Italian Serie A to be exploited on its pay-television SporTV channel.

The media group will broadcast one match exclusively per match week on SporTV with the first match to be aired tonight (September 21) when AC Milan play Bologna.

The right deal was agreed with the IMG agency, which has acted swiftly to tie up broadcast deals in Brazil ahead of the new season after OTT subscription platform DAZN cancelled its contract in late July.

The IMG agency holds the league’s international rights as part of its initial €380m- ($454m-) per-season deal which includes international broadcast rights, club archive rights, betting rights, a marketing spend and fee for access to the broadcast signal.

Following the news of DAZN’s cancellation, IMG agreed a deal covering both pay-television and free-to-air rights for the 2020-21 season with commercial broadcaster Band.

Band will broadcast two matches per match week on its free-to-air channel Band. It will also broadcast a further two matches per match week on its pay-television BandSports channel. This coming weekend, BandSports will air the Inter Milan-Fiorentina and Roma-Juventus matches.

DAZN had agreed a two-and-a-half-season deal in late 2018 which was set to run until the end of the 2020-21 season.

Band has been ramping up the number of football properties it possesses rights to and, in the coming season, will broadcast matches from Italy’s Serie A and Germany’s Bundesliga.

It will also produce matches from the Copa Libertadores and Copa Sudamericana after agreeing to be a part of a novel pay-per-view model to create Conmebol TV.