The Glory kickboxing league has signed a multi-year rights deal with Dutch commercial broadcaster Veronica.
Glory said the “landmark” deal will significantly expand the television footprint of kickboxing in the Netherlands. Veronica will feature broadcasts of every fight night – including both Glory numbered and SuperFight Series fight cards – as well as shoulder programming and archived events.
Marshall Zelaznik, chief executive of Glory, said: “We’re extremely excited about Veronica’s commitment in partnering with us to further solidify Glory as the Netherlands’ top combat sports property.
“Glory continues to grow globally, staging bigger and better events worldwide each year. Securing broadcast deals that showcase our roster of the world’s best strikers, especially in their home countries, is critical to that growth.”
The first Glory fight night to air on Veronica will be Glory 55 New York and Glory 55 SuperFight Series, taking place on July 20. Dutchman Robin van Roosmalen will defend his featherweight crown in the Glory 55 New York headline bout, while Amsterdam-born Yousri Belgaroui competes for the middleweight championship in the co-headline bout.
Johan Cruijff Arena will host Glory 59 Amsterdam and Glory 59 SuperFight Series on September 29, with Veronica covering the event live.