The Vegas Golden Knights are looking to further engage their Hispanic fanbase by launching Spanish-language Instagram and Twitter accounts.
The platforms will be home to exclusive photo, video and written content produced for Spanish-speaking Golden Knights fans, according to the team.
“One of the aspects of our fanbase that we are most proud of is its diversity,” said Golden Knights’ chief marketing officer Brian Killingsworth. “Our Spanish-language Instagram and Twitter accounts will provide followers with unique content they cannot find anywhere else, serving and engaging current fans while attracting new ones.”
Hispanics make up 30 per cent of the 2.2 million Las Vegas metropolitan area population and are the fastest-growing group economically. It is for this reason, the Knights set up a Spanish-language radio broadcast on ESPN Deportes 1460 AM when they launched in 2017.
Golden Knights president Kerry Bubolz – one of SportBusiness’s top-10 trailblazing executives – told us last year how important the Hispanic audience was to the team as they became one of the most successful expansion teams in history.