Grabyo to take Wimbledon clips to social media

The All England Lawn Tennis Club has agreed a deal with social video platform Grabyo to show highlights of the 2014 Wimbledon championships via social networking services Facebook, Twitter and Google Plus.

The club, which operates the championships, will provide clips in real time from centre court, court No.1 and court No.2.

The clips will be between 30 seconds and 60 seconds in length, with about 25 to 50 clips being made available every day.

Highlights will also be posted each evening on the Wimbledon.com website and via the championships’ channel on video-sharing website YouTube.

“We see huge and immediate spikes in traffic as premium sports content is shared to Facebook, Twitter and Google Plus. All of this is complementary to YouTube, where video content can attract audiences longer-term,” Grabyo chief executive Gareth Capon said. “This is particularly exciting as it will be the first time a major sports rights holder has delivered real-time video highlights to a global audience across multiple social platforms.”