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Hannesson appointed exclusive strategic advisor by Infront

The Infront agency has appointed Ingolfur Hannesson as an exclusive strategic advisor, with a focus on acquisitions and exploitation of winter sports media rights.

Hannesson ran the winter and indoor sports media rights portfolio of the European Broadcasting Union – the consortium of Europe’s public-service broadcasters – for over 16 years before leaving last year.

Bruno Marty, senior vice-president, winter sports at Infront said: “Ingolfur is one of the few and most seasoned experts within the field of winter sport media rights. We are pleased we could exclusively secure his services and unique expertise to further strengthen our media rights portfolio and our market-leading position in global winter sports.”