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HBA Media announces host of deals for Pegasus World Cup

Horse racing media consultancy HBA Media has announced a multitude of media-rights agreements for the Pegasus World Cup Invitational.

HBA Media has completed key multi-territory deals with: international sports broadcaster Eurosport (in over 100 European and Asian countries); and pay-television broadcaster ESPN (Latin America, Oceania and the Caribbean).

Additional deals have been completed with: Sky (UK and Ireland); Match TV (Russia); Abu Dhabi Media (Middle East and North Africa); Shanghai TV, Wuhan TV and Beijing TV (China); and The Green Channel (Japan).

Earlier this month HBA Media extended its production and distribution contract by two years with entertainment and real-estate company the Stronach Group, which owns and operates the Pegasus World Cup. The race takes place this year on January 26.