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Henley Royal Regatta extends BT Sport partnership

Pay-television broadcaster BT Sport has agreed a two-year extension to its UK rights deal with rowing showpiece the Henley Royal Regatta.

The deal will see live and exclusive television coverage of the Friday, Saturday and Sunday of the Regatta continue on BT Sport for 2019 and 2020. This complements the ongoing live streaming of the event around the world on YouTube.

The agreement, which extends the partnership to a total of five years, will see BT Sport show around eight hours of live coverage per day over the last three days of the event.

Since organisers embarked on the strategy in 2015 of broadcasting the Regatta live, every race of the event has also been shown on YouTube. In that time, the UK event has received over 50 million minutes of coverage online.

Sunset+Vine will continue as production partner to the Regatta and to BT Sport. The sports production and media company has been the Regatta’s production partner since the first YouTube broadcast in 2015.

This year’s event commenced on Wednesday and runs through to Sunday.