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Homeless World Cup scales up broadcast coverage with QTV partnership

Digital sports content provider QTV Sports has signed a host broadcast partnership with organisers of the 2016 edition of football’s Homeless World Cup.

Under the agreement, QTV will be responsible for broadcasting each of the event’s 416 games live in high-definition. US media group EverSport will provide the coverage via its online video platform, while it will also be streamed worldwide on video-sharing platform YouTube via the tournament's official channel.

The full-service digital asset platform provided by QTV during the event will allow media outlets access to coverage on a royalty-free basis. In a statement, the Homeless World Cup said QTV will link up with an as yet unnamed “major UK broadcaster”, which will air games on digital terrestrial television.

QTV will share real-time videos across social media platforms Twitter and Facebook, while it will also create daily content for distribution across the Homeless World Cup’s YouTube channel and other media outlets.

The event will take place in Glasgow, Scotland from July 10-16, and six cameras will be installed to capture footage in the city’s George Square area, where games will be staged. QTV is a Glasgow-based company.

Homeless World Cup co-founder Mel Young said: “This is the most ambitious broadcasting set-up we’ve had and our decision to work with QTV Sports is one we’re sure will reap rewards, not only in terms of the scale and quality of the coverage, but in innovation, too.”