The Nigeria Football Federation has appointed sports properties management and production company HotSports as its official non-match media partner under a three-year contract that will commence with the national team’s participation in the 2014 Fifa World Cup.
Under the terms of the deal, HotSports will be granted permission to be present at every Nigerian national team gathering to film and observe activities within the camp as teams prepare for competitions across the world.
HotSports chief executive Taye Ige said the partnership has been formed to provide additional programming for the country’s avid football fans and will seek to bridge the gap between star players and their supporters.
“HotSports will be there when the players wake up in the camp, have their meals, train, during tactical sessions, warm ups and the moments before games,” Ige said, according to Nigerian newspaper Thisday. “With this development, fans are offered the opportunity to feel part of the process as they also share in the success of the teams.”
Nigeria qualified comfortably for the 2014 World Cup, which is being hosted by Brazil. Nigeria was one of two teams, along with the Ivory Coast, to remain unbeaten throughout the African qualifying campaign. The national team has been drawn alongside Argentina, Bosnia and Herzegovina and Iran in the group stages.