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Hotstar OTT service appoints Desai to digital sales role

Hotstar, the Star India-owned OTT plaftorm, has appointed Ankit Desai as its vice-president of digital sales strategy.

Desai joins Hotstar from Indian consumer goods company Marico, where he was head of media and digital marketing, India and global centre of excellence, a role Desai held for eight years.

Prior to this, Desai worked in marketing, communication and brand management for Turner-owned Imagine TV, where he was responsible for managing the overall marketing and media budget for the NDTV Imagine channel.

Hotstar launched in India in 2015 and specialises in Indian TV shows, films and sports. It also operates in the UK, the US and Canada, and is looking to expand the platform into Australia and New Zealand as well as into neighbouring Asian markets.

Its owner, Star India, has global rights to the Indian Premier League, Board of Control for Cricket in India and International Cricket Council events.