HomeNewsIndian Subcontinent

Hotstar OTT service appoints Desai to digital sales role

Hotstar, the Star India-owned OTT plaftorm, has appointed Ankit Desai as its vice-president of digital sales strategy.

Desai joins Hotstar from Indian consumer goods company Marico, where he was head of media and digital marketing, India and global centre of excellence, a role Desai held for eight years.

Prior to this, Desai worked in marketing, communication and brand management for Turner-owned Imagine TV, where he was responsible for managing the overall marketing and media budget for the NDTV Imagine channel.

Hotstar launched in India in 2015 and specialises in Indian TV shows, films and sports. It also operates in the UK, the US and Canada, and is looking to expand the platform into Australia and New Zealand as well as into neighbouring Asian markets.

Its owner, Star India, has global rights to the Indian Premier League, Board of Control for Cricket in India and International Cricket Council events.


Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.