Hungama Play to show Coppa Italia in India

Indian OTT platform Hungama Play has struck an agreement with digital media company Veqta to show coverage of football’s Coppa Italia.

Hungama Play will provide live coverage of this season’s competition, as well as highlights packages.

The coverage will also be available through Hungama Play on Amazon Fire TV Sticks and other Android televisions, as well as Mi Video and Mi TV.

The first of this year’s Coppa Italia quarter-finals took place yesterday (Tuesday), with AC Milan defeating Napoli 2-0. Elsewhere, Fiorentina will take on AS Roma, Atalanta will host Juventus and Lazio travels to Inter Milan.

The final of this year’s Coppa Italia is scheduled for May 15.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.