US media and entertainment company Discovery Communications has sealed its eighth sublicensing deal for Olympic Games rights in Europe through an agreement with Hungarian public-service broadcaster MTVA.
The deal between Discovery and MTVA relates to the 2018 and 2022 winter Olympic Games, along with the summer editions of the multi-sport showpiece in 2020 and 2024.
Under the agreement, MTVA will share rights to the Games with Discovery’s international sports broadcaster Eurosport. MTVA has secured digital media rights in addition to broadcast rights under the agreement.
Discovery’s partnership with the International Olympic Committee in June 2015 secured the company exclusive multimedia rights across 50 countries and territories in Europe for the 2018-2024 Olympic Games cycle.
Discovery has now concluded eight Olympic Games sublicensing agreements, with the MTVA contract following partnership deals with national broadcasters in Austria (ORF), Croatia (HRT), the Czech Republic (Česká Televize), Finland (YLE), Ireland (RTÉ), the Netherlands (NOS) and UK (BBC).
The Hungarian capital Budapest is one of four cities, alongside Los Angeles, Paris and Rome, currently bidding to host the 2024 summer Olympic Games.