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ICC events take to the sky through Global Eagle partnership

In-flight and maritime entertainment specialist Global Eagle Entertainment has further bolstered its sport portfolio by agreeing a partnership with the International Cricket Council.

The contract with the sport’s global governing body will run through to 2019 and grants exposure for ICC events on a global basis through GEE’s partner airlines and cruise ship customers.

Tournaments falling under the contract window include this year’s Champions Trophy, which takes place in England and Wales from June 1-18, and the 2019 World Cup, which will also be staged in the two countries.

The agreement with the ICC comes after Premiership Rugby, the governing body of the top division of English rugby union, entered into a distribution partnership with GEE last month.

The five-year agreement will run through to 2021 and grants GEE worldwide rights to the Premiership, the Premiership Rugby 7s series and the Anglo-Welsh Cup.