ICC expects ‘keen competition’ for India rights after IPL sale

ICC Men's T20 World Cup match between India and NZ on October 31, 2021 in Dubai. (Photo by Alex Davidson/Getty Images)
ICC Men's T20 World Cup match between India and NZ on October 31, 2021 in Dubai. (Photo by Alex Davidson/Getty Images)

The International Cricket Council (ICC) believes there is plenty of appetite and budget left in the Indian market after last week's record-breaking Indian Premier League media rights auction, as the global body tenders its own rights for the next cycle.

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