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IEC in Sports expand rugby union portfolio

The IEC in Sports agency has struck rugby union rights distribution deals with the Asian Rugby Football Union (ARFU) and the J Sports media company.

IEC in Sports renewed a deal with the ARFU to distribute rights for the Asian 5 Nations tournament. The length of the agreement was not disclosed, but the 2014 edition of the national team tournament started on April 26 and will conclude on May 25.

The agency will also distribute rights on a worldwide basis for two Test matches featuring the Japan national team, against Samoa on May 30 and Italy on June 21.

The agreement was agreed with J Sports, the Japan Rugby Football Union’s global media rights-holder. The rights exclude Japan for both games and Italy for the June 21 game.