IEC succeeds EBU as European Gymnastics Union rights partner

The IEC in Sports agency was appointed by the Union Européenne de Gymnastique, the European gymnastics union, as its worldwide distributor of media rights from 2013 to 2016.

IEC takes over the rights from long-term incumbent the European Broadcasting Union, the public-service broadcaster consortium.

IEC in Sports will distribute rights for a minimum of 25 events during the cycle, including the European Artistic, Rhythmic, Trampoline, Aerobic, Acrobatic and TeamGym Championships as well as the Gymnastics for All events.

“This partnership represents an interesting opportunity and we are very pleased to benefit from IEC’s strong network of broadcast partners in Europe and beyond,” George Guelzec, the union’s president, said. “It represents a strategic alliance aiming at increasing the exposure of our Championships.”