IMG acquires Sochi 2014 rights for Sport 24

The IMG Media agency has acquired in-flight and in-ship media rights for the 2014 winter Olympic Games in Sochi, Russia.

The agency will exploit the rights on its Sport 24 channel, which is produced and distributed exclusively for the in-flight and in-ship markets.

Under the deal with the International Olympic Committee, Sport 24 will show more than 60 hours of coverage of the Games, including nearly 50 hours of live coverage.

The deal includes all of the main men’s and women’s skiing and snowboarding events and the opening and closing ceremonies.

The Sochi 2014 winter Olympic Games will take place from February 7-23.