The IMG agency has renewed its multi-territory betting rights deal with the NHL until 2020-21, having held rights since 2013.
The deal will continue the relationship between the NHL and IMG, which already has a deal in place to sell the NHL’s international media rights, from 2016-17 to 2020-21. The agreement excludes the US, Canada and the Nordic territories.
IMG has other high-profile betting rights deals in place with the ATP and Italy’s Serie A.