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IMG extends Tour de Romandie partnership, rights deals in place

The IMG agency has agreed a multi-year extension to its global rights distribution contract for Swiss road cycling showpiece the Tour de Romandie.

The deal has been struck with the organiser of the annual UCI WorldTour event, Chassot Concept by Richard Chassot, with IMG having already secured a number of deals for the next two years.

The 72nd Tour de Romandie runs from April 24-29. IMG said broadcast deals have been signed through pan-regional partnerships with international sports broadcaster Eurosport, OTT service DAZN, Middle Eastern pay-television operator OSN, African pay-television broadcasters Kwesé Sports and SuperSport, US OTT streaming service FuboTV, international sports broadcaster ESPN and Mexican pay-television channel TDN.

Dating back to 1947, the Tour de Romandie features a prologue and five stages in French-speaking Switzerland. Last year’s race was won by Australia’s Richie Porte (pictured). 

This year’s prologue will take place in Friborg, followed by stages from Friborg-Delémont and Delémont-Yverdon-les-Bains, before the time trial between Ollon and Villars. A mountain stage loop around Sion follows before the final stage in Mont-sur-Rolle-Geneva, with the traditional royal finale on the Geneva docks on April 29.