IMG goes Monster in US deal

IMG Media was appointed as exclusive global television distributor of the motorsports events run by Feld Motor Sports, including the Monster Energy Supercross, an FIM-sanctioned off-road motorcycle racing world championship, and the Monster Jam stadium truck-racing series.

Feld wants IMG to help expand broadcast coverage of its events beyond their North America heartlands, particularly into Europe, the Middle East and Asia-Pacific.

Hillary Mandel, senior vice president of IMG Media, said: “Feld Motor Sports’ live entertainment production Monster Energy Supercross and Monster Jam are leading motor sports properties in North America and we are thrilled to distribute and build their brand around the world. Feld knocks it out of the park in North America with sold out events, great television production and terrific network television coverage. Given the quality of production, the international field of athletes who compete in Monster Energy Supercross and the pure adrenaline factor of both properties, we are eager to sell and distribute these properties globally.”

Feld Motor Sports specialises in arena and stadium-based motor sports entertainment. It is a division of Feld Entertainment.