The IMG agency has acquired broadcast and digital clips rights for the English Premier League, the top division of football in the country, across 27 markets in Central and Eastern Europe, and Central Asia.
IMG has been awarded the rights for the Territory 14 region across three seasons, from 2016-17 to 2018-19.
Territory 14 covers Armenia, Belarus, Bosnia, Bulgaria, Croatia, Czech Republic, Estonia, Georgia, Hungary, Kosovo, Latvia, Lithuania, Macedonia, Moldova, Montenegro, Romania, Serbia, Slovakia, Slovenia, Ukraine, Afghanistan, Azerbaijan, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan.
IMG is a current Premier League rights-holder and has been in partnership with the league for over 20 years.
Victor Blundell, senior vice-president of IMG Media, said: “The Premier League is the most exciting league in the world and we are pleased to be offering live coverage to broadcasters in these regions, where it already has a massive following. Interest is enhanced by a number of top players from several of these countries plying their trade in the English top flight.”