IMG renews Premier League in Eastern Europe & Central Asia

IMG has renewed its deal for English Premier League rights in Eastern Europe and Central Asia for the next three seasons.

The agency acquired rights in 26 countries, from Hungary to Afghanistan, from 2019-20 to 2021-22. It currently holds Premier League rights in these territories via a three-season deal, from 2016-17 to 2018-19, that also includes rights in Bulgaria. Bulgarian rights in the next cycle were sold directly by the league, to commercial broadcaster Nova.

IMG will hold exclusive rights in 25 of these territories. It has bought non-exclusive rights in Afghanistan.

In full, the deal covers: Armenia, Azerbaijan, Belarus, Bosnia, Croatia, Czech Republic, Estonia, Georgia, Hungary, Kazakhstan, Kosovo, Kyrgyzstan, Latvia, Lithuania, Macedonia, Moldova, Montenegro, Romania, Serbia, Slovakia, Slovenia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan.

The Premier League is currently selling its rights around the world, with major deals yet to be announced in South America and Turkey.