IMG Replay goes global with WSL archive partnership

IMG Replay, the archive service of the IMG agency, has been appointed by the World Surf League to be its exclusive global sales agency for all archive footage.

The two-year contract will expand IMG’s role from selling WSL archive rights in Australia, New Zealand and Asia to operating globally.

IMG Replay will market footage worldwide from more than 10,000 hours of WSL archive content, with a further 800 hours delivered each season.

Tom Barnes, global vice-president of IMG Replay, said: “With surfing launching as an Olympic sport in Tokyo 2020, this will undoubtedly attract more broadcasters and commercial organisations, who are looking to utilise archive footage for this sport.

“With WSL already having a large social following, including nearly seven million followers on Facebook, we are excited to work together to maximise the growing global interest in surfing over the next two years.”