IMG retains in-flight, in-ship Bundesliga rights

The IMG agency has retained in-flight and in-ship media rights to football’s German Bundesliga after agreeing an extended deal with DFL Sports Enterprises, the league’s commercial rights distributor.

The new three-year deal covers the 2017-18 to 2019-20 seasons and will grant IMG the right to distribute live and non-live Bundesliga content across its Sport 24 and Sport 24 Extra channels.

The agreement includes coverage of at least 160 live matches per season, as well as several Bundesliga preview and highlights shows.

IMG said the deal means a significant increase in terms of the amount of Bundesliga programming shown on airlines and cruise lines around the world.

Sport 24’s football content also includes the English Premier League, Uefa Champions League and qualifiers for the 2018 Fifa World Cup.