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IMG seals global rights deal with Badminton Asia

IMG has agreed a five-year deal to become the exclusive global media-rights representative for Badminton Asia events.

The deal runs until 2023 and will see the agency manage media production and distribution for tournaments such as the Badminton Asia Championships, Badminton Asia Mixed Team Championships and Badminton Asia (Men’s & Women’s) Team Championships.

The parties signed the deal as the 2019 Mixed Team Championships got underway in Hong Kong on Tuesday. The flagship Badminton Asia Championships will be held in Wuhan, China from April 23-28, with 2020 marking the return of the Badminton Asia (Men’s & Women’s) Team Championships.

Badminton Asia’s media-rights were previously handled by the MP & Silva agency, in a deal envisaged to run from 2017 to 2020, before the collapse of the agency in 2018.