IMG to cooperate with TV2 in Denmark on Serie A and LaLiga

Danish commercial broadcaster TV2 has signed an agreement with the IMG agency giving it access to matches from both Italy’s Serie A and Spain’s LaLiga.

The agreement begins on the first weekend of February and will run until the end of the 2020-21 season. TV2 will be able to broadcast one match from either league per match-week.

After acquiring rights to LaLiga (across Scandinavia) and Serie A (internationally) last year, IMG struggled to secure a pan-regional deal for both and decided to take the step to launch its own OTT platform in the region – Strive.

The agreement also allows TV2 customers – within the next few months – to subscribe to Strive at a discounted rate.