IMG to exploit ICC football rights in Scandinavia on its Strive service

The IMG agency has said its Strive Sport service will broadcast the 2019 edition of club football competition the International Champions Cup across Scandinavia.

The matches will be available via streaming service Strive Sport or on the television channel Strive Sport TV, which is available through telcos Telenor and Telia.

IMG last month agreed a two-year deal to market the global media rights to the ICC. The contract covers the 2019 and 2020 editions of the tournament, but excludes the United States, Mexico and Central America.

The 2019 ICC will comprise of 18 matches played in 17 cities across Europe, the United States, Singapore and China. It will run from July 17 to August 10, with the final fixture between Atlético Madrid and Juventus being played in Stockholm’s Friends Arena.