HomeNewsFootballScandinavia

IMG to exploit ICC football rights in Scandinavia on its Strive service

The IMG agency has said its Strive Sport service will broadcast the 2019 edition of club football competition the International Champions Cup across Scandinavia.

The matches will be available via streaming service Strive Sport or on the television channel Strive Sport TV, which is available through telcos Telenor and Telia.

IMG last month agreed a two-year deal to market the global media rights to the ICC. The contract covers the 2019 and 2020 editions of the tournament, but excludes the United States, Mexico and Central America.

The 2019 ICC will comprise of 18 matches played in 17 cities across Europe, the United States, Singapore and China. It will run from July 17 to August 10, with the final fixture between Atlético Madrid and Juventus being played in Stockholm’s Friends Arena.

Most recent

The English Premier League effectively softened its opposition to joint bids in its 2019-20 to 2021-22 rights sale in the Caribbean, agreeing a deal with a company specifically set up for the acquisition by telco Cable & Wireless Communications and mobile operator Digicel, the two main players in the region.

Match-choice restrictions placed by Spain’s LaLiga on the free-to-air package in its UK and Ireland rights tenders for the 2019-22 cycle may limit interest from broadcasters, according to industry experts spoken to by SportBusiness Media.

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases.