IMG to launch Serie A OTT service

The IMG agency has confirmed it will launch Serie A Pass, a global OTT subscription service that will offer live coverage of every match from the top division of Italian football.

The service will be available from the start of the 2018-19 season on August 18.

Fans will be able to access live coverage, replays, magazine shows and archive programming in more than 20 territories worldwide.

The OTT service, www.SerieA-Pass.com, will be available on desktop, tablet and mobile platforms and via applications on IOS and Android devices.

Pricing for the service will vary geographically, but monthly charges will begin at €7.99, $8.99 and R299 in India. Season-long passes will cost €49.99, $59.99 and R999.

IMG will launch three new magazine programmes for the new season – Inside Serie A, Serie A – Full Impact and The Serie A Highlights Show.

“Serie A Pass is a pioneering product offering stand-alone direct-to-consumer distribution for the first time for a major European football league,” IMG Media’s senior vice-president of OTT, Chris Catling, said. “We fully expect this service, which will give the league a direct dialogue with their audience, to grow and become a key part of the league’s media strategy going forward.”

IMG Media acquired the international rights for Serie A last year in a deal spanning the three seasons from 2018-19 to 2020-21.