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IMG to market LaLiga rights in European territories

The IMG agency has agreed a deal to sell and distribute the media rights to LaLiga, the top tier of Spanish club football, in 12 European countries.

IMG will market the rights to the competition in Bosnia, Croatia, Denmark, Finland, Hungary, Macedonia, Montenegro, Norway, Romania, Serbia, Slovenia and Sweden.

The rights will cover the 2018-19 to 2020-21 seasons. The deal includes rights across all media platforms.