IMG’s Strive Sport starts streaming MLS in Scandinavia

IMG-owned streaming platform Strive Sport has begun streaming Major League Soccer in Denmark, Norway and Sweden.

Its coverage begins this weekend (March 2-3) with the start of the new MLS season.

IMG launched Strive Sport last year after struggling to secure a deal across Scandinavia for both Italy’s Serie A and Spain’s LaLiga.

MLS joins Serie A and LaLiga in Strive Sport’s offering in the region.

The service is available on linear television in Norway via the IPTV platform Altibox.