Impact Wrestling engages Kings Highway to broaden reach

US wrestling series Impact has struck a partnership with media brand distribution advisory firm Kings Highway Media.

Under the deal, terms of which were undisclosed, Kings Highway will seek to expand Impact Wrestling’s global video and content distribution across traditional and digital platforms.

Kings Highway Media managing partner Andrew Whitaker, formerly a senior executive with WWE, said: “The 2017 acquisition by Anthem and the new creative, management and branding of the now ascendant Impact Wrestling makes this the right time to deliver Impact Wrestling’s live pay-per-view events, 52 weeks of original programming and immense content creation capabilities to more audiences and fans worldwide.