India’s iStream adds Brazilian football rights

Indian online video service iStream.com has acquired exclusive internet rights for the Campeonato Série A, the top-tier Brazilian football league, in a deal with the Total Sports Asia agency.

The deal runs for three years, beginning with the 2012 season, which is already underway. iStream will stream live, on-demand and highlights coverage of league matches, as well as magazine shows.

The online video service has also acquired rights to the Campeonato Paulista, the São Paulo state championship, as part of the deal.

iStream has previously shown sports including matches from the Uefa Euro 2012 football tournament, Indian national team cricket, and the 2012 US Open tennis tournament. As well as sport the service provides news, television programmes and films, in several Indian languages.

Asian private equity fund SAIF Partners last year invested $5 million in iStream.