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Blibli launches live streaming platform with Indonesian Open

Indonesian e-commerce platform Blibli has launched an on-demand video streaming platform called Blibli Play, which will cover sports including this year’s Indonesia Open badminton competition.

Tobacco conglomerate Djarum Group, which owns Blibli, told SportBusiness Media on Thursday that Blibli Play is live streaming the tournament, which began on July 16 and runs until July 21. Access will be restricted to Indonesia via geo-blocking technology.

Blibli is the first e-commerce platform to launch a video-streaming app in Indonesia, and is the fifth-largest e-commerce site domestically after Tokopedia, Shopee, Bukalapak and Lazada, with more than 38 million monthly visitors, according to iPrice.