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Infront extends partnership with Chinese basketball league

The Infront Sports & Media agency has extended its commercial partnership deal with the Chinese Basketball Association for the CBA League, for a further five years, from 2013 to 2017. The original seven-year deal was struck in 2005.

Infront’s remit as the league’s exclusive commercial partner covers the exploitation of all commercial rights, including the marketing of international media rights and global sponsorship sales.

Infront is also responsible for the commercial activities of the Chinese national team, in a separate agreement with the CBA which was renewed last year for a further eight years.