Infront lands bulk of Serie A international rights

The Infront agency has acquired the international media rights for Italian football's Serie A in most markets around the world for the next three seasons, from 2021-22 to 2023-24, after receiving the unanimous backing of clubs.

Infront's rights cover Europe, Asia, Oceania, sub-Saharan Africa and the Americas excluding the US. The deal also excludes rights in the Middle East and North Africa, which the league is tendering separately.

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